Privacy Policy

1. Scope and Categories of Information We Collect

SYNC collects a range of personal and sensitive information to deliver personalized supplement recommendations and services. The chart below outlines the types of personal information we collect and why we collect it:

2. How We Collect Personal Information

We collect personal information in the following ways:

• A. Information You Provide to Us: When you create a SYNC account, complete the SmartStack™ quiz, contact customer support, provide feedback, or subscribe to communications.
• B. Information Automatically Collected: Through cookies, web beacons, pixels, session replay tools, and device identifiers. Includes browsing behavior, device data, and engagement metrics.
• C. Information from Third Parties: Social platforms (e.g., Facebook, Instagram), analytics and advertisingd partners, wearable tech integrations (e.g., Oura, Apple Health, Whoop) with consent, service providers, affiliates, and public sources.

We may combine these sources to better personalize your SYNC experience.

3. How We Use Personal Information We Collect

We may use the information we collect from and about you for a variety of business and commercial purposes, including:

• Communicating with You: Respond to your questions and comments, send administrative information regarding the Services, and notify you about changes to terms and policies.
• Processing Your Transactions: Use personal information to confirm orders, process purchases, and deliver items.
• Administering the Services: To operate the Services and support business activities.
• Abandoned Cart: Track cart abandonment and send reminders via SMS, email, or other methods.
• Providing Personalized Recommendations: Use data from quizzes to send tailored product recommendations.
• Third-Party Social Networks: Use personal information when interacting with third-party social media features for personalized ads.
• Performing Analyses: Analyze user behavior, trends, and customer satisfaction to improve business practices.
• Preventing and Detecting Fraud: Use personal information to detect and prevent fraudulent activities.
• Managing IT Systems: Protect digital infrastructure and ensure operational continuity.
• Complying with Legal Obligations: Adhere to legal and regulatory requirements (e.g., product recalls, disclosures to authorities).
• Email Newsletters, Text Campaigns, and Promotions: Use your personal information to send newsletters, offers, and promotions via preferred channels.

4. To Whom We Disclose Personal Information

We may share your Personal Information with the following types of third parties, always in accordance with applicable law and pursuant to contractual obligations that ensure your information is protected:

• SYNC Affiliates: We may share your Personal Information with affiliated health and wellness companies within our corporate family to support product development, cross-promotions, or joint initiatives. These affiliates are bound to use your data in accordance with this Privacy Policy.
• Service Providers: These are third parties that help us operate our business and provide services to you, including website hosting, customer service, fulfillment, subscription, and payment processing systems, email and SMS marketing platforms, analytics, and product optimization vendors. These partners may only use your data to perform tasks on our behalf and may not use it for other purposes.
• Advertising and Analytics Partners: We work with companies like Google, Meta (Facebook/Instagram), TikTok, and others to deliver personalized advertising and analyze performance. These partners may combine data collected from your use of our Services with information from other websites or services to deliver ads that are more relevant to you. Where required, we obtain your consent before sharing data for these purposes.
• Business Partners: We may disclose your data to trusted business collaborators who jointly offer or co-brand products, features, or promotions. These relationships will always be disclosed at the point of data collection.
• Credit Reporting Agencies and Debt Collectors: Where permitted by law, we may share information with credit reporting bodies and agencies or use external partners to assist in collections or verify your creditworthiness for applicable transactions.
• Authentication Providers: If you use a third-party login service (such as Google or Facebook) to access our platform, those services may share information with us and we may share basic identifiers with them to facilitate login and authentication.
• Public Disclosure (Voluntary Sharing): If you voluntarily submit content to public forums on our Site (such as reviews, testimonials, or community discussions), any personal data shared in that content may be visible to others. This also applies to information shared in interactive features like chat rooms.
• Promotions and Sweepstakes Sponsors: When you participate in a contest, giveaway, or promotion, your data may be shared with third-party sponsors or administrators as described in the promotion's terms and conditions.
• Legal and Governmental Authorities: We may disclose your Personal Information to law enforcement agencies, regulatory authorities, or courts to comply with legal obligations, cooperate with law enforcement investigations, or protect the rights, property, or safety of SYNC, our users, or others.
• Sale, Merger, or Acquisition: In the event of a business transition such as a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to a successor organization. We will take reasonable steps to ensure the recipient respects your privacy.
• Other Third Parties (With Consent or for Protection): We may disclose your data when we believe in good faith that such disclosure is necessary to prevent harm or financial loss, investigate or respond to legal claims, or enforce our Terms and Conditions or this Privacy Policy.
• Aggregated or De-Identified Data: We may share aggregated or de-identified data that does not reasonably identify you with partners for research, analysis, or business development purposes.

5. Cookies and Interest-Based Advertising

We and our partners use cookies or similar technologies to analyze trends, administer the Services, track users' movements around the Services, gather demographic information, determine the popularity of content, deliver targeted advertising, and better understand your online activity. These tools may include cookies, pixels, web beacons, HTML5 local storage, and other similar technologies.

We may receive reports from these technologies based on individual behavior (e.g., your own interactions) as well as in aggregate form (e.g., collective user behavior).

Managing Cookies and Tracking
You can adjust your device or browser settings to restrict or disable cookies. Please refer to your device settings or the browser's "Help" section to learn how to delete or block cookies. Some browsers may also support tools to manage local storage like HTML5.

Opt-Out of Interest-Based Ads
Some third parties involved in interest-based advertising may participate in the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI). To opt out:

• Visit the DAA at http://www.aboutads.info/choices
• Visit the NAI at http://www.networkadvertising.org/choices/

Please note that:

• These opt-outs apply only to the browser/device from which you opt out.
• You will still receive ads, but they will not be personalized based on your browsing behavior.

6. State-Specific Privacy Rights

If you are a resident of California, Colorado, Connecticut, Utah, or Virginia, you may have the following rights:

• Right to Know: Request access to the personal information we have collected about you, including categories, sources, purposes of collection, and third parties with whom data is shared.
• Right to Delete: Request that we delete personal information we collected from you, subject to certain exceptions.
• Right to Correct: Request that we correct inaccurate personal information about you.
• Right to Opt-Out of Sale/Sharing/Targeted Advertising: Request that your personal data not be sold, shared, or used for targeted advertising.
• Right to Appeal: Colorado, Connecticut, and Virginia residents may appeal a denial of their privacy request.

Submitting a Request: To exercise these rights, email hello@beinsync.co and include the nature of your request in the subject line. We may verify your identity before fulfilling your request. You will receive confirmation within 10 business days and a response within 45 calendar days unless an extension is required.

To opt-out of sale/sharing or targeted advertising, visit the Do Not Sell or Share My Personal Information link in the footer of our website or contact us directly. We aim to process opt-out requests within 15 business days.

7. Medical Content Disclaimer

Please understand that the contents and information on the SYNC Health website are for your informational use only and are not intended to be a substitute for professional medical advice, diagnosis, or treatment, or the independent clinical judgment of a qualified health care provider or applicable facility protocols.

Always seek the advice of your physician or qualified healthcare provider with any questions you may have regarding a medical condition, illness, or treatment. Do not delay or disregard professional medical advice because of content found on any of our Services.

8. Third-Party Websites

Our Site may include links to third-party websites. SYNC is not responsible for the privacy practices or content of these external sites. We encourage users to review third-party privacy policies before disclosing any personal information.

We do not control, endorse, or assume any responsibility for third-party websites or their privacy practices. Any information shared with third-party sites is governed by their respective privacy policies, not this Privacy Policy.

9. Security of Your Information

We maintain reasonable safeguards to protect your personal information from unauthorized access, misuse, or disclosure. However, no system is completely secure. For this reason, while we strive to protect your personal information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and will not be responsible for the theft, destruction, or inadvertent disclosure of your personal information.

If you prefer not to transmit your credit card number over the Internet, you can contact us using the contact details listed on the Services. If you have any questions regarding security, you can contact us through the means set forth in the "How to Contact Us" section.

10. Retention of Your Information

We will only retain your Personal Information for as long as necessary to fulfill the purposes we collected it for, including for satisfying any legal, accounting, or reporting requirements we are subject to, as well as to resolve disputes and enforce our agreements.

We also keep Personal Information as otherwise required by law. If you wish to cancel your account or request that we no longer use your Personal Information to provide you services, contact us using the information in the "How to Contact Us" section.

11. Revisions to This Policy

We reserve the right, at our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. When we do, we will post the change(s) on our Services. Your continued use of our products and Services following the posting of changes to these terms means you accept these changes.

If we change the Privacy Policy in a material or substantive way, we will provide appropriate notice to you, including providing notice at least fifteen (15) calendar days prior to the effective date.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us:

• Email: hello@beinsync.co
• Website: www.beinsync.co